Anand Mahindra To Present The Winning Bidder At Formula E Event With An Exclusive Edition XUV400

Mahindra debuted the Exclusive Edition XUV400 in India earlier in September 2022. In partnership with celebrated fashion designer Rimzim Dadu, Mahindra Chief Design Officer Pratap Bose created the one-of-a-kind XUV400 electric SUV. The company had stated that the car, which would be the only one of its kind in existence, will be sold at auction to the highest bidder. The company has now announced that on 10 February 2023, at an Exclusive Mahindra Event during the Formula E weekend in Hyderabad, Mahindra Group Chairman, Anand Mahindra, would present the winning entry with a car.

The auction will start on January 26 at 11 am and end on January 31 at 11:59 pm in 2023. The company has stated that a social cause will benefit from the auction's revenues. The winning bidder has the option to support the Mahindra Rise Sustainability Champion Awards recipients or they can donate the money to a not-for-profit of their choice.

Pratap Bose, Chief Design Officer at Mahindra & Mahindra, stated of the Exclusive Edition XUV400 that we cooperated with Rimzim Dadu since her work is at the actual cutting edge of design. It's futuristic, entertaining, and lovely. It combines technology and exquisite craftsmanship, which is exactly how Mahindra operates.

The winning bid will actually be matched by Mahindra, according to the company, and the money will be divided among the winners of the Mahindra Rise Sustainability Champion Awards to support their initiatives and/or non-profit organisations. Additionally, the auction winner will also receive an exclusive pass to watch February 11, 2023, Hyderabad debut of the all-electric FIA Formula E championship.