In the automotive industry, the design process working in tandem with the brand identity ensures assigning a distinctive personality to the entire product portfolio, which instantly helps in associating each vehicle with a certain trait that resonates with customers
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The answer to this future looking technology is self-balancing 2W. It seems to be a farfetched commercially unviable solution today, but very soon it will become a reality
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The main problem is not what runs the car but personal mobility itself. 1.6 tons of steel & electronics to move a 70kg human being is nonsense
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