Cars24 Founders Delivers Cars To Their New Owners On the Ground

In order to understand their customers better and get to know them in person, Founders of Cars24 Gajendra Jangid and Ruchit Agarwal have been delivering the cars themselves. These founders were seen spending time with customers as a way to stay abreast of the market and stay connected with their customers’ needs, while also celebrating the grand occasion of their seventh anniversary.

Cars24 customers were in for a surprise, that too a pleasant one as they discovered that the people on the wheels of the CARS24 branded delivery truck were none other than the company’s founders. This consumer immersion program brought customers into personal contact with the founders.

This is not the first time the brand’s founders interacted with the customers directly. Cars24’s first retail branch was opened in Golf Course Extension Road, Gurugram in August 2015. While the company had staff at the branch to interact with customers, the founders also took turns working at the branch and directly engaging their customers. 

To top it up, they all wore Cars24 uniforms and pretended like retail associates as they continued to keep their customers front and center.