Connected Tech To Drive A New Wave Of Mobility In Auto Sector: Deloitte

Deloitte India’s report on #Connected cars and OEM outlook in India highlights automotive sector’s next evolution is likely to be hinged on digitalization in the wake of restricted public transport and growing demand for personal mobility.
With increased dependency on smart-phone connectivity and technology usage, the industry is poised to witness a new stream of mobility trends that provide convenience, tech-efficiency, environmental friendliness and safety to consumers at one end.
However at the other end, the power of data explosion with an increased matrix of connected devices and longer commutes could open up a plethora of possibilities for OEMs to create value for themselves and their customers.
Talking of spending for advanced technologies, India is amongst the few countries where the willingness to spend is fairly promising. *Deloitte’s Global Automotive Customer Research for 2020 shows that two out of three Indians are likely to be willing to pay up to INR ~50,000 for connected technologies.
Commenting on the launch of the report, Rajeev Singh, Partner and Leader Automotive, Deloitte India said, “With over 520 million internet subscribers, India is one of the largest and fastest growing markets for digital customers. Restricted travel due to safety, compounded with growing importance of seamless online and offline experiences, brings a huge opportunity for connected vehicles to grow in the country.
There is a growing interest amongst the consumer in India for connected vehicles as it aids in providing a customized experience as well as generating efficiency vs new operational cost. This report explores the value that OEMs can create through connectivity and the implications for all stakeholders in the vehicle and driver ecosystem.”
5 Key trends emerging from the concept of #Connected Technology
For instance, in the interest of staying connected digitally all the time, Indian consumers are expecting more digital services, both inside and outside the car. Even diagnostic test of a vehicle including air filter/fuel filter change etc. can now be reported via smartphones with no discrepancy for consumers.