Continental To Invest Rs 100 Crore To Expand Passenger Car & Light Truck Tyre Portfolio
Continental will also expand its all-terrain product portfolio with the introduction of the CrossContact AT2 this year
Tyre manufacturer, Continental Tires has Strengthens Commitment to India’s Passenger Vehicle Segment
India remains a strategic growth market in the Asia Pacific region for Continental Tires
Expansion of local Ultra High-Performance (UHP) and premium product offering
Investment of approximately INR ~100 Crores (EUR 10.5 Million) into the Modipuram plant
made a strategic investment to further strengthen its presence in India’s Passenger car and Light Truck (PLT) tyre segment. As part of its “in the market, for the market” approach, Continental plans to invest approximately Rs 100 crore (EUR 10.5 million) to enhance manufacturing capabilities in India and to expand its Passenger car and Light Truck Tyre product portfolio.
This expansion underlines Continental’s focus on producing tyres that are specially engineered for Indian consumer demands, with a strong emphasis on product performance and premium quality standards.
“With our “in the market, for the market” approach, we’re aligning our portfolio to reflect the evolving lifestyle needs of Indian drivers, from daily commutes and long-distance travel to changing expectations around comfort, safety, and convenience," said Samir Gupta, Managing Director of Continental Tires India.
Enhanced Product Offerings aligned with Market Trends
India is undergoing rapid infrastructure development, and consumer behavior is evolving just as quickly, especially with the surge in popularity of UVs, now one of the fastest-growing segments. Reflecting the same, the Indian passenger vehicle and UV market has experienced a significant shift in recent years in terms of consumer preference.
Continental Tires, with an increased focus on the PLT tire segment, sees strong growth potential in larger-inch and Ultra Ultra High Performance (UUHP) tires designed for SUVs, 4x4s, and sporty vehicles, aligning seamlessly with current market trends.
Continental will also expand its all-terrain product portfolio with the introduction of the CrossContact AT2 this year.
The company is present with sales and distribution activities headquartered in Faridabad (Haryana), manufacturing operations for passenger and light truck tyres in Modipuram Meerut, Uttar Pradesh, a network of over 200 brand stores across India, and has recently opened an IT Hub in Bengaluru.
