DriveX Appoints Vipin Yadav As Vice President & Head Of Marketing

DriveX Mobility, a pre-owned two-wheeler market and a subsidiary of TVS Motor Company, has appointed Vipin Yadav as Vice President and Head of Marketing. With over 17 years of experience across leading consumer brands, Yadav steps into a key leadership role as DriveX strengthens its brand and customer experience to support national growth.

Yadav brings deep expertise in building high-impact, customer-first marketing strategies. Most recently, he served as the Marketing Director (Marketing Head) at Hisense India and also held the position of Head of Marketing for Toshiba TV, where he led key brand initiatives. Prior to that, he also spent over seven years at OPPO India in senior leadership roles, playing a key part in shaping the brand’s identity and driving market share during a period of rapid growth.

Yadav will lead DriveX’s omnichannel marketing strategy efforts while overseeing brand strategy, go-to-market strategy, digital innovation, and customer engagement. 

Narain Karthikeyan, Founder & Director at DriveX, said, “Vipin brings a sharp understanding of the Indian consumer and the ability to turn insights into strong brand actions. As we grow our footprint and continue to innovate, Vipin’s leadership will help us connect more deeply with our customers.”

Yadav has a dual MBA in Marketing from International Management Institute, Europe, and the Indian Institute of Planning & Management. He also has a Bachelor of Commerce from the University of Delhi.

Yadav's appointment is coming at a moment when DriveX is rapidly expanding and creating new landmarks in refurbished mobility space with a vision to scale to 500 outlets in 2027