Ducati tops at the Concorso d'Eleganza Villa d'Este with the original Hypermotard 950 Concept

An original version of the Hypermotard 950 has won first place in the ''Concept Bikes: New Design and Prototypes by Manufacturers and Independents' category at the Concorso d'Eleganza Villa d'Este held at Cernobbio on Lake Como.

The concept bike, created by the Centro Stile Ducati, highlights still further the light and character of the Hypermotard 950 thanks to the extreme proportions of the bodywork and a compact full led projector. The double personality of this motorcycle, which combines a racing character with that of an urban warrior, is emphasized by technical details inspired by the MotoGP and a high impact graphic design inspired by urban graffiti.

“I'm delighted with the success received by the concept bike we presented for the competition, which follows the award recently obtained at the Red Dot Awards for the Diavel 1260,” commented Andrea Ferraresi, director of the Centro Stile Ducati. “Style concepts are useful also for presenting new elements, in this case, the graphic design in particular, and for evaluating the reactions they inspire. We're extremely pleased with the success it's inspired on the social networks.”