Euler Motors Appoints Ashish Tandon As Global Head - Customer Excellence

Euler Motors, an electric commercial vehicle (EV) manufacturer, has appointed Ashish Tandon as its Global Head for Customer Excellence. Ashish comes with over 25 years of experience in the automobile sector, including leadership roles in both the ICE and EV segments, and at Euler Motors he will be responsible for developing the Euler EV- Ecosystem. Prior to Euler Motors, Tandon has worked in Tata Motors (Commercial Vehicles Business), TAFE & Mahindra & Mahindra.

As customer interest in Euler Motors grows, Tandon will oversee EV Technology integrations to ensure an efficient, speedy buyer experience that is uniform, integrated and scalable across all channels. With an education background of Engineering along with an Advanced certification in EV technology from IIT Delhi, he has been at the forefront of developing impactful business strategies while fostering strong networks with customers, financiers, suppliers, and government agencies.

“Like with our vehicles, we want to deliver a differentiated and matchless customer experience – on par with, or better than, the experience with ICE vehicles – both in the pre purchase phase as well as in after-sales service. We welcome Ashish to our leadership team and are excited for the future, we will chart together for Euler Motors and for the industry", said Saurav Kumar, Founder and CEO of Euler Motors.

A passionate advocate for sustainability, decarbonisation and service excellence, Ashish Tandon, Global Head - Customer Excellence, Euler Motors, said, “The EV narrative so far in India has been focussed on Product and adoption, and I am delighted that Euler Motors has chosen to invest its energy on the post-acquisition narrative, as that is crucial to fuel the transformation of mobility in India. My conversations with the young talented team at Euler Motors have been energising and I greatly look forward to contributing to the mobility transformation they envision, and India deserves.”