Honda Targets 50% Global Motorcycle Market Share By 2030; To Open EV Motorcycle Factory In India By 2028

Honda has set a target of selling 4 million electric motorcycles annually by 2030, with 30 new electric models in the pipeline

Honda Motor, the global leader in motorcycles, has laid out an ambitious roadmap for the future, encompassing market expansion, product innovation, and a definitive push toward electrification. The company aims to solidify its dominance by increasing its market share, expanding sales in key regions, and reaching the historic milestone of 500 million cumulative motorcycle sales by 2025.

For the fiscal year ending March 31, 2025, Honda is on track to sell 20.2 million units, maintaining an estimated 40 per cent global market share. Asia remains Honda’s most dominant region, contributing 85 per cent (17.17 million units) of its total sales, with India, Indonesia, Thailand, and Vietnam being key drivers. Meanwhile, Japan, Europe, and the U.S. collectively account for 6 per cent (1.2 million units). Notably, in 2024, Honda set all-time sales records in 37 countries and territories.

Expanding Market Presence in the Global South

With global motorcycle sales projected to grow from 50 million to 60 million units by 2030, Honda is focusing on expanding its footprint in the “Global South,” particularly in India, Indonesia, the Philippines, Brazil, and other Latin American markets.

India, the world’s largest motorcycle market, remains a crucial battleground. Honda has built a formidable lineup catering to diverse customer needs, featuring best-selling models like the Activa scooter, Dio for young riders, Shine for rural users, and SP as a premium commuter option. The company is enhancing its dealership network and automating production plants to further increase its market share. Additionally, Honda plans to export high-value Indian-manufactured motorcycles to South America, capitalising on similar customer demands.

Beyond India, Honda foresees increasing demand in Pakistan, Bangladesh, and ASEAN countries, driven by growing working-class populations. The company is strategically leveraging its robust sales and service networks to strengthen its position in these regions.

Dominating the European Fun Motorcycle Market

In Europe, where large-size “Fun” motorcycles dominate, Honda continues to enhance its lineup with popular models like the CB, CBR, Africa Twin, and Rebel series. The revival of legacy brands such as Hornet and Transalp has also been instrumental in maintaining Honda’s market leadership in Italy, Germany, France, Spain, and the UK.

Honda is investing in advanced technologies to enhance the riding experience, including Dual Clutch Transmission (DCT) and Honda E-clutch. The company is also developing the world’s first motorcycle V3 engine equipped with an electric turbocharger, with plans for mass production.

Accelerating Toward Carbon Neutrality

Aiming for carbon neutrality in the 2040s, Honda is advancing both electric and internal combustion engine (ICE) models. The company has launched multiple initiatives under its “Triple Action to Zero” strategy, focused on carbon neutrality, clean energy, and resource circulation.

Electrification and Battery Infrastructure

Honda has set a target of selling 4 million electric motorcycles annually by 2030, with 30 new electric models in the pipeline. As of 2024, 13 electric models have already been launched.

Key recent developments include:

  • Global electric debut: In October 2024, Honda introduced the CUV e: and ICON e: in Indonesia, with plans to expand to 20 countries, including Japan and Europe.
  • India-specific electric models: In November 2024, the Activa e: and QC1 were launched, both powered by Honda’s Mobile Power Pack e:.
  • Electric mobility concepts: At EICMA 2024, Honda showcased the EV Fun Concept (sports electric model) and EV Urban Concept (urban mobility vision).

To support its electric push, Honda is establishing a robust charging and battery-swapping network. Its subsidiary, Honda Power Pack Energy India (HEID), is launching Honda e:Swap services in Bengaluru, Delhi, and Mumbai to eliminate range anxiety for users.

Reducing Cost of Ownership for EVs

A key challenge in EV adoption is the Total Cost of Ownership (TCO). To address this, Honda plans to establish a dedicated electric motorcycle plant in India by 2028. The facility will leverage modular production, reducing costs while increasing efficiency. Additionally, Honda is collaborating with battery manufacturers to ensure stable procurement and localised battery development.

Battery Recycling and Second-Life Usage

Honda is committed to sustainable resource usage, including repurposing used batteries. In India, the company has partnered with OMC Power to use second-life Honda Mobile Power Packs for rural electrification, providing power to schools and local businesses in off-grid areas.

Green Manufacturing and Sustainability Initiatives

Honda is also reducing its environmental impact through various corporate sustainability initiatives:

  • Renewable energy adoption: The Kumamoto Factory in Japan has installed solar panels and lithium-ion storage batteries, with a capacity of 9.3 MW.
  • Forest conservation: The Manaus Factory in Brazil maintains a 1,000-hectare protected forest to contribute to CO2 absorption.
  • Recycled materials: Honda is increasing the use of sustainable materials, such as Durabio bio-engineered plastics and recycled automobile bumpers.

By 2030, Honda aims to capture a 50 per cent global market share, ensuring that its motorcycles continue to be the preferred choice for millions worldwide.

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Utkarsh Agarwal

BW Reporters The author is the Editorial Lead of BW Auto World

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