In a legal clash between the aviation and automotive sectors, InterGlobe Aviation, operating as IndiGo, has filed a lawsuit against Mahindra Electric Automobile over the use of “6E” in Mahindra’s newly unveiled electric SUV, the BE 6e.
IndiGo, one of the India’s largest airlines, claims the “6E” mark is central to its brand identity, representing over 18 years of market presence and global recognition. According to their official statement, the mark is not only integral to its airline services but is also extensively used for various offerings and partnerships. IndiGo asserts that any unauthorised usage, even as part of a different context, infringes on its rights, reputation, and goodwill. The airline has made it clear that it will take all necessary legal steps to protect its intellectual property.
Mahindra, on the other hand, maintains there is no conflict. The company states that “BE 6e” is a distinct trademark under Class 12 for vehicles, differing fundamentally from IndiGo’s airline-centric “6E.” Mahindra clarified that its usage of “BE 6e” is specific to its electric SUV range, which debuted on November 26, 2024, alongside the XEV 9e. The automaker further emphasized its willingness to engage in discussions with IndiGo to reach a resolution, reaffirming that it never intended to infringe on IndiGo’s goodwill.
The dispute raises important questions about brand protection across industries, especially in an era where distinct sectors increasingly overlap in branding and marketing. While Mahindra focuses on differentiating its electric vehicle portfolio, IndiGo is adamant about preserving the exclusivity of its “6E” brand identity.
