Innova Crysta and Fortuner Continue To Dominates Their Segment
Toyota Kirloskar Motor’s has sold more than 900,000 units of Innova over the years, holding a segment share of more than 40%. Despite a segment degrowth, in the month of February 2020 the Innova Crysta recorded one of the highest segment shares with 52.91% since its launch in 2016. On the other hand, the Fortuner has held a segment share of 54% in the last one year alone. In February 2020, Fortuner recorded the highest segment share of 63.9% as compared to last one year.
Commenting on the success witnessed by both the products, Naveen Soni, Senior Vice President, Sales and Service, Toyota Kirloskar Motor said, “At TKM, we have always strived to listen to our customers’ voice and offer products and innovations that align with their ever-evolving needs. The Innova and Fortuner have been significant milestones in our journey of two decades in India. We are overwhelmed with the sales performance and truly appreciate the phenomenal response we have received from our customers over the years.”
“Thanks to this response and the confidence entrusted in the products, regardless of the ongoing slowdown, both the brands have been able to hold their respective segment leadership and continue to cater to the changing requirements of our customers.” he added.
