iVOOMi, an OEM, announced its entry into the Northern Indian market with a dealer network in Uttar Pradesh state, including cities such as Lucknow and Prayagraj, as a part of its first phase of expansion in the given region. By January 2024, the company intends to further strengthen its presence in the area by adding ten more dealerships.
UP is the new market for the brand after Maharashtra, Tamil Nadu, Andhra Pradesh, Gujarat, Karnataka, Kerala, Chhattisgarh, Madhya Pradesh, Odisha, and Telangana. iVOOMi is now poised to bring its electric two-wheelers to potential consumers looking for electric vehicles in the competitive market of Uttar Pradesh.
The company is consistently spreading its network of channel partners across its dealerships while working for the customer experience.
"We are thrilled to introduce our innovative and meaningfully engineered line of electric two-wheelers to the vast and highly potential market of Uttar Pradesh, wherein customers will have the opportunity to experience the latest iVOOMi products first-hand and benefit from the guidance and expertise of trained professionals," said Ashwin Bhandari, Co-Founder and Chief Executive Officer (CEO), iVOOMi.
iVOOMi sees the opportunity for expansion into Northern India to engage with new customers and grow the business out of electric transportation across different parts of the country. In addition to its extensive dealer network, focusing on competitive prices, it intends to penetrate the evolving transportation market more.