Electric mobility solutions provider, Magenta Mobility has partnered with Flipkart for the deployment of electric vehicles for its last-mile transportation.
With this collaboration, Magenta Mobility formally enters the National Capital Area (Delhi NCR) and will deploy around 400 electric cargo vehicles to the Flipkart fleet in Delhi NCR. This deployment is over and above the existing fleet that Magenta operates for Flipkart in Bengaluru.
The announcement was preceded by a cargo vehicle flag-off ceremony held at Flipkart’s hub in Inayatpur.
Magenta Mobility operates an electric fleet of over 500 vehicles in Bengaluru, Hyderabad, and Mumbai, serving clients in e-commerce, grocery delivery, FMCG, food & pharmaceuticals.
Flipkart will utilise Magenta's Electric cargo fleets, including the newly launched Mahindra Zor Grand and other select OEMs to accelerate the growth of EV adoption for last mile logistics.
The collaboration reinforces Flipkart’s plans to introduce more than 25,000 EVs in its supply chain to achieve 100 per cent transition to e-mobility by 2030.