Mahindra Introduces A New Brand: Bolero MaXX Pik-Up
Mahindra & Mahindra (M&M) has announced the launch of the Bolero MaXX Pik-Up, a new brand of futuristic pickups, catering to the transport and logistics needs of modern India in the Light Commercial Vehicle (LCV) - 2 to 3.5 ton category.
The company unveiled the brand with the launch of the Bolero MaXX Pik-Up City 3000 at an introductory price of Rs. 7,68,000 (ex-showroom).
With the evolving transportation needs, The company says that they are introducing this new brand in the pickup segment to address the dynamic needs of modern-day businesses.
Bolero MaXX Pik-Up is a pioneering new brand from Mahindra, engineered and designed to set new benchmarks in the pickup segment.
This latest pickup brand boasts of the advanced connected technology – iMaXX telematics solution, enabling effective vehicle management and maximising business productivity. Segment-leading comfort and safety features provide driver convenience on longer routes.
Premium design features such as a new front grille, new headlamps, and a premium new dashboard with a digital cluster will accentuate pride of ownership for the business owners.
For the past 22 years, Mahindra has consistently focused on understanding the evolving needs of its customers and has continually set industry benchmarks on category-relevant parameters such as performance, reliability, low maintenance, and higher payload capacity, enabling customers to maximize profits for successful businesses.
Bolero MaXX Pik-Up
Bolero MaXX Pik-Up boasts of advanced iMAXX telematics solution for enabling new-age business owners to deploy vehicle telematics and on-board vehicle diagnostics to improve business productivity and reduce operating costs.
With over 30+ features accessible on a mobile app, the iMAXX telematics solution supports business owners in gaining powerful insights into vehicle health and performance and aids MLO and fleet operators with route planning, delivery scheduling, navigation, vehicle tracking, geofencing, fuel log, amongst other features.
For accentuating driver comfort and safety, the Bolero MaXX Pik-Up comes with several category first features. It is the first pickup in India to offer height adjustable driver seats to ensure a tireless journey. The certified D+2 seating with headrest and higher legroom provides maximum comfort. Safety features such as category first Turn safe lights, LED tail lamps, and front bonnet ensure maximum driver safety.
Endowed with a 5.5-meter turning radius, the Bolero MaXX Pik-Up can negotiate any traffic, narrow city lanes, and flyovers with élan. The compact design makes it ideally suited for city roads for inter and intracity transportation.
Bolero MaXX Pik-Up City 3000 is engineered and designed to deliver MaXX profit with class-leading mileage of 17.2km/l*, critical in today’s high fuel-price sensitive market. The trusted m2Di engine from Mahindra offers best-in-class torque of 195Nm and 48.5kW (65 hp) of power.
Considering urban transportation needs, the Bolero MaXX Pik-Up City 3000 offers a higher payload capacity of 1300 Kg, the widest cargo dimensions in the category - 1700mm, over-slung suspension, and best in category R15 tyres for better loading stance. Additionally, its lower operating cost further boosts savings and income for the customers.
The Bolero MaXX Pik-Up City 3000 comes in three body colour options: Gold, Silver, and White.
The All-New Bolero MaXX Pik-Up is set to further consolidate Mahindra’s dominance in the pickup segment in India. With a 60 per cent market share in Q1 F23 in LCV 2T to 3.5T category, Mahindra has been at the forefront of introducing several class-leading products and technologies in the category to fortify its leadership position.
