Coining a vision statement at times is quite challenging, it could appear as an arrow in the dark with no path defined.
It takes me back to 2007, when we at JK Tyre’s mother plant were working on a water conservation project, titled “Operation 500” -- to run a plant of 250 tons/day with total water consumption not exceeding 500KL in a day.; at a time when we were already utilizing over 1000 KL per day. It was a humongous task back then!
As per the book - ‘Apparent in Hindsight’, on the Theory of Constraints, the past challenges look much simpler when you think about them today with results. The same plant at JK Tyres today operates at 1.2 KL/ton levels without any difficulty. Not only does it contribute towards water conservation, but also gives an added advantage towards saving fuel and power. We are now focusing on achieving Zero Raw Water for the process, leaving fresh water only for domestic purposes.
In FY’14, we took our journey to the next level by taking a pledge to ‘reduce our carbon footprint by 50% in five years’. By the end of the first year, though we had covered some ground, we were nowhere close to international benchmarks.
After scanning through almost all the world’s top Tire Industry (reports) and comparing our performances in various KPIs, it seemed like an uphill task to accomplish what we had set for ourselves. Though challenging, we made all our internal stakeholders believe in the program and urged them to extend support for our future generations. We succeeded by making it a movement across our six manufacturing facilities in India and across the globe.
Analyzing further, we understood that comparing with international benchmarks will not lead us anywhere as most of the developed world has already switched to gas as a fuel while India at large stayed as a Coal based economy. There is a huge difference in eCO2 factors when comparing coal and gas as heating mediums.
Based on all the factors influencing Green House Gas Emissions, we adopted 10 Commandments of Natural Capital for continuous improvement in eCO2 levels at JK.
Another area which we picked up in-line with above -- was to reduce our daily dependence on thermal power. We started relying more on renewable power. Today, we are proudly drawing 39% of our electricity usage from renewable sources.
With all the actions -- It gives us great satisfaction that within just five years, we were able to reduce our carbon Footprint by over 45% from base year. Although, we fell short of our target by 5%, but our achievement is enough to keep us motivated and strive for further advancements in greener and sustainable manufacturing.