Maruti Suzuki Collaborates With Five Startups Under MAIL Program

Maruti Suzuki India Limited has selected five startups for Proof of Concept (PoC) under its Mobility & Automobile Innovation Lab (MAIL) program. This will help accelerate these concepts towards real-time applications. MAIL is an initiative by Maruti Suzuki to identify and bring together startups with innovative and cutting-edge solutions, to collaborate for open innovation in mobility and automobile space.

Through an extensive exercise involving a call for applications, thorough screening, and pitch sessions, five startups namely Enmovil, Docketrun, Eyedentify, Xane, and SenseGiz, were selected for cohort 1. These 5 startups presented their solutions at the Demo Day organized in New Delhi.

Speaking about the initiative, Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India Limited said, “Indian automobile industry is at a crucial juncture. Several disruptions are taking place in the automobile and mobility space. Since inception Maruti Suzuki has strived to offer products and services that are ahead of regulations and match the needs of the evolving Indian customers while retaining the interests of our stakeholders. We are optimistic that partnering with these startups, we will enter into a new era of mobility and automobile solutions.”

He added, “Our aim is to now work along with these startups and enhance scalability of the solutions. These intelligent solutions will help enhance customer experience, among others.”

Post selection into the first cohort, all the 5 startups underwent an extensive 3 months long acceleration program. Here, they were mentored by various experts from both domestic as well as international startup ecosystem. Concurrently, they received guidance from domain experts at Maruti Suzuki. The startups were given access to Maruti Suzuki’s testbed and facilities to understand the current scenario and suggest solutions to fit business needs.

After the presentations on the Demo Day, SenseGiz was announced as the winner, followed by Xane and Eyedentify. Two more startups, Enmovil and Docketrun were also engaged for the next round.

The top three startups- SenseGiz, Xane, and Eyedentify get an opportunity to undertake a paid Proof-of-Concept with Maruti Suzuki for actual business use.

The initiative will help create value additions in the areas of logistics, IoT based safety and monitoring, and plug and play solutions.