Montra Electric Unveils "Bharat Ka Super Auto" Campaign

Montra Electric introduced its new ad campaign, “Bharat ka Super Auto." With this campaign, Montra Electric aims to disrupt the electric vehicle (EV) three-wheeler sector. The "Bharat ka Super Auto" campaign is poised to engage audiences nationwide in six diverse languages.

KK Paul, Managing Director, TICMPL, said, "The new ad campaign for Montra Electric not only serves as a promotional initiative but also emerges as a driving force for positive change. It aspires to not only showcase the technological advancements of the Super Auto but also to inspire a collective movement towards a greener and more environmentally conscious tomorrow. The Electric 3W segment holds significant growth potential, serving as a crucial player in India's ambitious quest to attain net-zero carbon emissions by 2070 and Montra Electric aspires to be a part of this journey."

The new ad campaign includes the promotion of Super Auto's range of 203 km with one charge. Furthermore, it highlights features like increased legroom for both the driver and passengers, boot space and charging via a standard home socket.

Dhruv Rajput, vice president of brand solutions and head of planning, Schbang, said, "Crafting the Bharat ka Super Auto campaign for Montra Electric was a journey of imagination and innovation. Our creative endeavour sought to infuse life into metal, turn technology into a story, and make every kilometre an adventure.”