Skoda Auto India Signs Ranveer Singh As First-Ever 'Brand Superstar'

Škoda Auto India has roped in Ranveer Singh their first-ever ‘Brand Superstar’ following the introduction of its sub-4-metre SUV - Kylaq, kicking off dynamic, people-driven campaigns for fans and customers.

Petr Janeba, Brand Director, Škoda Auto India, speaking on the association shared, “When the Kylaq was premiered, I promised that, ‘Picture abhi baaki hai’. Around the world, and more so in India, cars and movies generate emotions that are unparalleled and bring people together. And so for the first time in our history in India, I am proud to announce Ranveer Singh as the first-ever ‘Brand Superstar’ for Škoda Auto India. Being a powerhouse of talent and energy, on and off-screen, Ranveer‘s persona strongly reflects our passion and ethos. There is a lot more this partnership is going to bring for our products, our network and our customers, as we look to strengthen our position as the most important market for Škoda outside Europe.”

Škoda Auto India's first blockbuster featuring Singh and the Kylaq premieres soon, followed by a brand-centric film in March, offering fans a chance to meet Singh and the Škoda Auto India leadership later this year.

Ranveer Singh, the brand ambassador for Škoda Auto India, said, “I am thrilled to be Škoda Auto India’s first-ever brand superstar. This collaboration reflects a shared commitment to excellence, and I look forward to contributing to the growth of Škoda Auto in India. Škoda Auto has a diverse and exciting product portfolio that caters to both automotive enthusiasts and a wider customer base in India’s growing market. With a strong legacy and an iconic range of products, the brand continues to set high standards in the automotive industry.”

The company's partnership with Singh is a natural fit as his energy and dynamic persona perfectly reflect the brand’s fun-to-drive yet safe and reliable cars. The collaboration strengthens Škoda’s customer connection through engaging, people-centric campaigns.

Škoda Auto India’s partnership with Singh aligns with its ambitious growth strategy for the Indian automotive market. At the Bharat Mobility Global Expo 2025, the brand showcased its evolving portfolio of ICE and EV models, including the Elroq and Enyaq EV, the Kodiaq luxury 4x4, the high-performance Octavia vRS and the Superb luxury sedan, alongside the MY 2025 Kushaq and the all-new Kylaq. Shortly after, Škoda Auto India commenced deliveries of the Kylaq, marking the next step in its expansion, now further amplified by its collaboration with Singh.

India remains Škoda Auto’s most important market outside Europe, with a target of selling 100,000 cars annually by 2026. The models unveiled at Bharat Mobility Expo underscore the brand’s commitment to innovation, European design and high-performance engineering tailored for Indian consumers. As part of its expansion, Škoda Auto India plans to increase its sales and service network from 277 to 350 touchpoints by the end of 2025. While these strategic measures drive business growth, the appointment of Singh as Škoda Auto India’s first-ever brand superstar is set to elevate the brand’s presence and usher in a new era of engagement with Indian consumers.