Tata Motors Launches ‘ULTRA’ Business Utility Vehicle In Vietnam

Tata Motors has officially launched its next-generation range of ULTRA Business Utility Vehicles (BUV), specially designed to meet the changing customer needs in the light commercial vehicle segment. It’s a BUV offering an SUV like comfort with a truck like performance and the profitability of a Light Commercial Vehicle.

This range comes with better performance, a comfortable cabin, heavy-duty aggregates and multiple load-body configurations, offering customers the advantage of increased productivity and longer life. It will cater to payloads ranging from 4 to 11 tonnes with engine capacities from 85 HP to 180 HP.

Commenting on the launch, Mr. Girish Wagh, President - Commercial Vehicles, Tata Motors said “The Tata Ultra Business Utility vehicle is a result of extensive feedback from customers and an immersive study into the lives of drivers to better understand their expectations, and is thereby designed to fast-track their businesses with superior all-round performance.  Tata Motors is committed to shaping the industry here in Vietnam, with the latest global technologies, giving the Vietnamese customer competitive business advantages with the trusted credentials of the Tata Motors brand.”

Mr. Bui Van Huu Chairman, TMT Group said, “Having successfully launched Tata Super ace in Vietnam, we hope to repeat the same success with the Tata ULTRA. We are very excited and we hope to consolidate our position in the light-duty commercial vehicle space here in Vietnam with the Tata Ultra. TMT Motors aims to become a market leader in Vietnam CV market with Tata Motors products.”

The ULTRA offers faster turnaround time and enhanced profitability for any goods carrying business, making it an ideal workhorse for movement of materials across distances.

The driveline of Tata ULTRA 814 has Tata’s proven engine technology – TATA NEW GENERATION 3L COMMON RAIL ENGINE Euro 4, with an output of 140 HP, designed to ensure maximum uptime and reducing maintenance costs. 

Tata ULTRA’s cockpit is functional. The new instrument cluster offers features like fuel economy indicator, ideal gearshift indicator, water in-Fuel Indicator, etc. The vehicle also offers the provisions for the fitment of various accessories including Global Positioning System (GPS) tracking for tracking the vehicles, etc.

The Ultra is equipped with a full air brake system, ABS and power steering that facilitates improved driver control and precision. The clear lens headlamps, LED integrated tail lamps to offer superior visibility.