Tata Motors Opens Two New EV Exclusive Retail Stores In Kochi

Tata Passenger Electric Mobility (TPEM), a subsidiary of Tata Motors, has opened two new EV-exclusive retail stores under the Tata.ev brand identity in Kochi, Kerala. These premium retail stores are centrally located in Edappally and Kalamassery, and will bring about a unique and upmarket purchase and ownership experience beyond traditional car sales to the discerning EV community.

As electric vehicle adoption grows in the country, consumer buying behavior is also undergoing maturity and evolution. 

An EV customer now expects the brand to offer a unique experience through the purchase journey, from the product to its ownership cycle. This ask from the consumer is addressed by a new consumer-facing brand identity that strengthens the commitment to a future of mobility powered by the values of community, technology, and sustainability. As the physical representation of these values, the Tata.ev stores recognise the very different expectations of EV buyers. The in-store experience has been designed to offer information, advice, and guidance in a friendly environment.

According to Shailesh Chandra, Managing Director, Tata Passenger Electric Mobility, and Tata Motors Passenger Vehicles, “As the leading market for electric mobility in the country with 5.6 per cent EV penetration, the people of Kerala have led the way in adopting future facing technologies, making it a clear choice for us to inaugurate our next set of premium Tata.ev stores in the state. We have seen how the discerning EV consumer has matured and demands a premium ownership experience. Furthermore, we will soon open a set of 5 exclusive EV service centres across key cities in Kerala.”

The Tata.ev Edappally store stands out from other retail stores around it with its unique design and footprint. It is the brand’s biggest EV store across the country with an area of over 8,800 sq. ft., allowing it to display more than 10 vehicles and have ample parking space for customers and visitors. The store has a dedicated 60 kW DC fast charger and available on display and for purchase is the all-new accessories range – Tata.ev Originals.

This store will also be complimented in the next few months by a dedicated EV service facility which will focus on elevating the after sales experience of Tata EV owners. Featuring 17 bays, 12 of which will be mechanical, while 5 will be for the body shop, this workshop will have the capacity to handle more than 800 vehicles per month with highly trained and skilled workforce to attend to customers.

The Tata.ev Kalamassery store offers visitors great visibility and an uninterrupted space for customers to look at Tata EVs portfolio. The retail store’s size of more 6,100 sq. ft. can showcase 6 vehicles with sufficient parking space for visitors. A 60 kW DC fast charger is available round-the-clock for visitors to charge their EVs while spending time in the store. Also available for sale will be the Tata.ev Originals accessory range for discerning customers.

A dedicated EV service facility will be coming up shortly with this store with 11 mechanical bays. With a crew of highly qualified technicians, this workshop will be able to serve over 700 EVs a month.

Inside, Tata.ev Edappally and Tata.ev Kalamassery will have a dedicated space for hosting EV community events like workshops and meet-ups with EVOLVE members. Through the configurator screen customers can see the price of their favorite Tata EV as well as features and colour options available in a particular persona. The EV Demystifier wall shows various charging options available to customers to charge their vehicle.