Uno Minda, a tier 1 supplier of proprietary automotive solutions to Original Equipment Manufacturers (OEMs) in India, has partnered with the Open Network for Digital Commerce (ONDC) network, thereby taking a pivotal step towards digital transformation and customer-focused innovation. With this strategic partnership, Uno Minda aims to strengthen its market presence and tap a wide customer base, thereby increasing sales opportunities and convenience to its consumers.
The ONDC platform, under the Government of India's Digital India initiative, provides an ecosystem for digital commerce to the Indian players, thereby enabling easy access to Uno Minda's automotive products throughout India. The customers can discover Uno Minda parts using ONDC aggregators on the network, such as Mystore.
Commenting on the same, Vishal Kaul, Business Head of UNO Minda Aftermarket, said “I am delighted to announce that Uno Minda has officially expanded its online presence through our listing on the Open Network for Digital Commerce (ONDC) platform. This makes Uno Minda first Indian automotive company to be listed on ONDC platform.
Our listing on ONDC aligns perfectly with our customer-first approach, enabling us to offer our extensive range of products through a platform that stands for transparency and fairness in the digital marketplace. We currently offer over 1,500 products across more than 30 categories on the platform. In the future, we plan to expand this selection to around 6,000 products, giving customers an even wider range of options to choose from.”