Korean carmaker, Kia opened the pre-launch bookings for the new Seltos on July 14, 2023 and on the first day of bookings the brand received 13,424 pre-orders within 24 hours. Out of these, 1,973 bookings were done using the K-Code, which was a special program for existing Seltos owners.
The outgoing Seltos contributes over 50 per cent of the brand's overall business with sales of over 5 lakh units.
The bookings for the new Kia Seltos were made available to customers through the official Kia India website, as well as authorized Kia dealerships across the country. Prospective buyers secured their bookings by paying an initial amount of Rs. 25,000.
Tae-Jin Park, Managing Director and CEO of Kia India, said "Whether its design language, segment-first, and segment-best features, Seltos continues to set newer benchmarks for the industry. Building upon the tremendous success of our K-Code initiative, we are actively exploring the possibility of extending this groundbreaking program to our future launches as well."