MG Motor Launches StudioZ; An AR/VR Experience Centre In Chennai

MG Motor India recently inaugurated MG StudioZ in Chennai, a uniquely immersive experience which leverages the interactive advantages of VR/AR to bring the MG brand closer to all car enthusiasts. MG StudioZ has features such as a digital running façade, video wall configurator, and a mega visualiser with VR/AR zone. MG StudioZ will also feature an array of MG merchandise.

At the inaugural event for MG StudioZ, the company showcased the recently launched Comet EV and ZS EV.Udit Malhotra, Marketing Head of MG Motor India, commented on the inauguration, "This studio outlines our vision for the future of automotive retailing. With the growing significance of omnichannel brand presence, digital interfaces such as StudioZ will bring the brand closer to the customer and enhance their buying experience."

In addition, the store has been designed with a focus on the younger cohort, incorporating captivating attractions that are tailor-made to engage Gen Z customers.