ALD Automotive & LeasePlan Unveils New Mobility Brand In India - Ayvens
ALD Automotive & LeasePlan has unveiled Ayvens, its new global mobility brand in India, which unites the two companies together under a single common identity. This new brand is another strategy in the company’s development following the launch of its 3-year development plan in September 2023.
By bringing together complementary capabilities and expertise, the company saw an opportunity to reimagine mobility going forward for the better. This new brand feeds that common purpose by defining the company’s unique position in the market and highlighting what makes it different and the value it brings to customers across all segments. Its new brand promise is to make life flow better by delivering mobility that is simpler, smarter and sustainable.
ALD Automotive India was founded in 2005 whereas LeasePlan India in 1999. Today, as Ayvens India it boasts a fleet of 44,000 vehicles and is a vehicle leasing and fleet management company in India. Ayvens is present in over 280 locations across India.
With the world’s largest multi-brand EV fleet out of a total fleet of 3.4 million vehicles managed worldwide, the company aims to lead the way to net zero and further shape the digital transformation of the industry.
“This new brand identity will not only allow our 15,700 employees worldwide to share a new common identity, but it also reflects how we are changing to accompany our clients’ needs for greater choice, freedom and value and will help us increase market and client awareness, as well as attract the very best talent around the world,” said Tim Albertsen, Chief Executive Officer of Ayvens group.
The company has also unveiled a new name and a symbol as
Ayvens indicates the way forward for progress. It is accompanied by a symbol which represents the legacy companies coming together as one team, working towards a common goal, with a strong, stable foundation at its base and an upwards fluid form symbolising progress and dynamism.
The name is solidly endorsed by its globally renowned majority shareholder, Societe Generale.
A new brand tagline
Better with every move captures the company’s underlining mission to deliver “better” mobility through continuous progress for customers, for businesses and for the planet.
Suvajit Karmakar, Country Managing Director India & Sub-Regional Director Asia of Ayvens, said in a press release, “By joining forces, our company is ready to lead the way to the large-scale adoption of sustainable mobility thanks to our size, coverage, service expertise and commitment to innovation. As a major player in the mobility sector, we will leverage our power of leadership to shape the future of mobility and achieve excellence. Ayvens will helps ALD & LeasePlan share a new common identity and will further strengthen our vision for helping achieve future objectives."
