Anthony Joshua Celebrates 50 Years Of Range Rover With Snow Art

Land Rover has celebrated the Range Rover golden jubilee by creating a giant piece of sub-zero art at its cold weather test facility in Arjeplog, close to the Arctic circle in Sweden. The 260 m-wide artwork filled the center of the steering pad at the test track where all future Land Rover models are put through their paces during development.

Land Rover’s Arjeplog facility uses a frozen lake to provide the perfect conditions for engineers to test and assess the latest models. Renowned snow artist Simon Beck created the 53 092 sq m anniversary logo by walking more than 45 000 steps across the powdery surface inside the steering pad, accompanied by a quartet of the latest Range Rover SV models.

Since 2014 the expert engineers, craftsmen, and women at Special Vehicle Operations have been responsible for designing and producing the fastest, most luxurious and most exclusive Range Rover models in the luxury SUV’s 50-year history. The elevated luxury, performance, and capability of the SV family represent the pinnacle of Range Rover development.

Arjeplog is also home to the Jaguar Land Rover Ice Academy, where customers experience the thrill of dynamic ice-driving, under careful instruction from world-class driving experts. World heavyweight boxing champion Anthony Joshua OBE experienced extreme conditions as part of the celebrations, where he learned the art of winter driving under the expert supervision of Academy instructors.

World heavyweight champion, Anthony Joshua, said: “I’m really looking forward to June because the Range Rover family will be celebrating the 50th anniversary of one of Britain’s finest exports and I’ll be defending my world title belts. I’ll be traveling to my fight with Kubrat Pulev in London on 20 June in my new personalized Range Rover SVAutobiography and I can’t think of a better way to arrive. Nothing can match its combination of comfort and capability – I guess that’s what you get after five decades of experience.”