BluWheelz Launches EV Fleet Services

BluWheelz on Tuesday launched its EV fleet as a service (EFaS) operations with an aim to disrupt and gain its foothold in a highly fragmented market currently marked by rising demand for EV as a fleet service for last-mile delivery for logistics and e-commerce companies amid ever-growing consumer demand and exceedingly low rate of conversion of existing fleets from petrol to electric. 

At the launch, the company also announced the deployment of 10,000 odd electric two and three-wheeler fleet services for last-mile delivery in the next year spanning 25 Indian cities including tier two and three. 

“With concerns over climate change looming large over the auto industry, rising fuel costs , unstable oil economy, the existing fragmented delivery fleet services models will not be able to arrest the abysmally low conversion rate of delivery fleet vehicles from combustion to electric. The need of the hour is to create an ecosystem of skilled riders, seamless charging facilities, robust vehicle lifecycle maintenance and technology to monitor every detail on an App,” said Chanpreet Sethi, founder, BluWheelz. 

The start-up, which is at present a self-financed green-field venture by promoters is backed by ex-Coke India President and ex-CEO Spice Express Sanjiv Gupta. 

The company has signed MoUs with the OEM partners and is in the process of closing deals with a bevy of e-commerce and logistic companies. 

During the launch, the company also announced its strategic tie-up with leading EV OEM e-Ashwa for the procurement of electric vehicles for EFaS. 

“The fleet size is also expected to increase ten times in a year’s time sensing the humongous demand from players needing delivery as a service. The market itself is going to expand to gigantic proportions on the back complete replacement of existing fleet in next five years”, said Sethi. 

The start-up will provide solutions to e-commerce, egrocery, FMCG, logistics and D2C (direct-to-consumer) companies to minimise and decouple their logistics costs and operations. Talking about the supply side dynamic, BluWheelz has joined forces with OEMs (original equipment manufacturers) and financial institutions to build a complete gamut of EV fleets and related delivery services. 

EVs will become the cornerstone for the segment as e-commerce players look to reduce their logistic costs and carbon footprint. The rising demand for delivery vehicles from companies such as Bigbasket, Zomato, Swiggy, and big kirana stores has complemented the adoption of two-wheeled EVs.