BMW Group India Records Best Ever YTD Sales; Sells 8,998 Units Of BMW Cars From Jan-Sep

BMW Group India has recorded its best-ever year to date sales (January to September) – for all three brands – BMW, Mini and BMW Motorrad. In the first nine months, 9,580 cars (BMW and Mini) and 6,778 motorcycles (BMW Motorrad) have been delivered. BMW sold 8,998 units and Mini 582 units.

Vikram Pawah, President of BMW Group India, said, “Our business strategy is playing out well and there are many important factors driving success for us. Most importantly, we are achieving growth across segments in a healthy, balanced and profitable manner. Whether it is the top-end or entry-level, BEV dominance or SAV popularity, our segment-specific strategies and tremendous customer connect are yielding excellent results. We will keep the excitement up with powerful launches from our stable and are dedicatedly focused on ending 2023 on a high note.” 

Among all models, BMW's BEVs have registered the highest growth. Its electric range include – BMW iX1, BMW i7, BMW iX, BMW i4 and MINI SE.  Five times more electric vehicles were delivered during January – September 2023 than in the same period in 2022. The first-ever BMW iX1 was gone in a flash on launch day, getting completely sold out for 2023. 

The company said the provision of complimentary charger with every BMW and Mini BEV and charging infrastructure in premium segment at BMW Group dealer network in 35 cities played a vital role.

The company has also achieved a landmark milestone in luxury electric sales with over 1,000 electric BMW and Mini cars running on Indian roads today.

Sales for BMW 7 Series, BMW i7, BMW X7 and BMW XM saw a growth of 102 per cent y-o-y. The flagship model – the BMW 7 Series – captured the limelight in ultra-luxury segment. The demand for BMW X7 has nearly doubled as its extremely popular among high-end Sports Activity Vehicles (SAV) customers. 

BMW achieved best-ever sales of 8,998 units (+10 per cent). Buoyed by the new launches, September sales hit an all-time high in the history of the brand. BMW Sports Activity Vehicles (SAV) contributed over 50 per cent to YTD sales volumes. High number of orders for the new BMW X5 which was introduced in Q3 gave a further impetus to SAV sales.

Mini recorded YTD sales with deliveries of 582 units (+10 per cent). The locally produced Mini Countryman dominated with a share of 63 per cent and the Mini Hatch 17 per cent. The contribution of electric Mini 3-door Cooper SE was also at 17 per cent.

BMW Motorrad witnessed sales of 6,778 units (+26 per cent). Leading the volumes were BMW G 310 R, BMW G 310 RR and BMW G 310 GS with a combined share of 88 per cent. The core bikes available as completely built-up units saw a growth of 36 per cent. The BMW GS Adventure segment, in particular, has been gaining tremendous popularity. The GS community is strong with over 10,000 GS bikes sold in India till date.