BMW India Announces ‘Easy Start’ Financial Offer

BMW India Financial Services has launched a new ‘Easy Start’ financial offer with a host of benefits that make it easier for customers to own a BMW or MINI of their choice. ‘Easy Start’ plan facilitates the purchase decision by bringing down the cost of ownership both in the starting period as well as in the long-term.

Kathrin Frauscher, Managing Director and Chief Executive Officer, BMW India Financial Services said, “The BMW Group has always stepped up to the needs of its customers. We understand their desires and are quick to offer the best solutions that bring them true joy. BMW India Financial Services has come up with a brand-new ‘Easy Start’ plan that potential customers will find hard to resist"

" The special offer has been designed to address possible apprehensions arising due to the economic impact of coronavirus and provide more space for liquidity during an uncertain time. Unmatched benefits like lower monthly instalments over the first few years as compared to standard loans, low rate of interest, zero cost of part-payment or restructuring ensure that the initial cash outflow is low while there are more savings overall. In short, with the ‘Easy Start’ plan, our customers don’t have to wait anymore to take home their dream BMW or MINI.”, she added.

An important feature of the ‘Easy Start’ plan is up to 40% lower equated monthly installments for the first 2.5 years (than the standard offer). Combined with a provision of 0% down-payment, this is extremely beneficial as customers’ financial commitment remains very low for a significant period. Moreover, at any given point in time, the customers have absolute freedom to restructure the loan at zero charges as per their requirements and convenience. Depending on the cash outflow and improving business conditions, smaller EMIs can be chosen for a certain period followed by gradually increasing EMIs later. Further adding to the plan’s attractiveness is the low rate of interest that differs depending on the model of choice. A special introductory 5.99% rate of interest is being offered currently on the BMW 3 Series, BMW 5 Series, BMW 6 Series and the BMW X3.