CARS24 Launches ‘A car For Everyone’s Budget’ Campaign
CARS24 launches its latest campaign – ‘A car for everyone’s budget’ to offer affordable or budget -friendly pre-owned cars its customers. Through this campaign, the company intends to address the growing demand of daily public transport commuters to own four wheelers in order to continue social distancing norm and adjust in the ‘new normal’ world. The outdoor campaign is currently launched across Delhi - NCR and will soon be extended to other cities by August first week.
According to a recent survey by CARS24, there has been a potential impact of COVID-19 on the car purchase behaviour of daily commuters in India where people have shown greater preference towards the other mode of transport than public transport. The survey also highlights that as a post lockdown effect, there has been an increase by 41% in the intention of consumers to use private cars to commute and settle for pre-owned cars instead of brand-new cars to reduce pressure on their wallets. It further indicates that 48% of CARS24’s customers prefer to own private cars.
Speaking at the launch of the campaign, Nida Naushad, Brand Head, CARS24 said, “Covid-19 has resulted in a more permanent shift in consumers’ attitude and shopping behaviour as well as how they commute. More people using public transport are finding it safer to own a private car but are still concerned about finding the right car in the budget. Hence, we decided to reach the customers where they are and target bus stops and metro stations. As a result, we witnessed an increase of 30% on our website during the campaign period which is promising “.
