Castrol And MTV Unveil 'India's Ultimate Motostar' As A Search For Motorcycle Talent

Castrol Power1 partners with Viacom18 and Rajni Academy for Competitive Racing (RACR). Together, they are set to hunt for India’s next motorcycling talent with 'Castrol Power1 presents India’s Ultimate Motostar on MTV’.

The initiative is supported by Castrol India to spotlight India’s most promising racing talents and enhance the country’s passion for motorcycle racing. These moto-racing enthusiasts will be shortlisted through a thorough audition process, which will test them on the racetrack.

Participants will receive professional training from RACR, which has 2023’s top spots at the Indian National Motorcycle Racing Championship (INMRC). The ultimate winners will have the opportunity to get trained at the LCR Honda Castrol MotoGP Team’s racing facility in Europe.

Actor-influencer Karan Kundrra will headline the adrenaline-fueled content series, to be exclusively showcased on MTV and JioCinema.

Aspiring racers can learn about the entry process through the microsite (MTV India | Castrol Power1 Bike Racing Contest—Ultimate Motostar). After successful registration, participants will undergo multi-phase selections, starting with regional auditions in Mumbai, Delhi, Kolkata and Chennai. Those who pass the rigorous process will receive intensive training by RACR at Coimbatore Training Academy, leading to a thrilling final race to determine the ultimate Motostar winners.

Finally, the winner will then embark on an unforgettable moto-racing training experience at the LCR Honda Castrol MotoGP Team facility in Europe.

"Castrol Power1 presents India’s Ultimate Motostar on MTV, a platform uniting motorcycle enthusiasts, enabling them to showcase their skills and train with the best in India and the LCR Honda Castrol MotoGP Team in Europe. This initiative underscores Castrol POWER1’s unwavering support for India’s racing community, invigorating and nurturing their passion for premier motorcycling," stated Sandeep Sangwan, Managing Director of Castrol India Limited.

Castrol, a stalwart supporter of competitive motorcycle racing globally, has been associated with passionate riders and machines since the first Isle of Man TT in 1907. In 2023, Castrol partnered with the LCR Honda Castrol MotoGP team, emphasising their commitment to pushing boundaries and achieving outstanding performance both on and off the racetrack.

Mahesh Shetty, Head of Network Sales, Viacom18, said, “This partnership underscores our dedication towards crafting solutions that intricately weave brand USPs into engaging narratives. Viacom18 is always known for interesting reality formats and with ‘Castrol POWER1 presents India’s Ultimate Motostar on MTV’ we harness the passion for premier motorcycling racing and elevate it through captivating storytelling. This format, specifically created for Castrol, is a prime example of how we seamlessly integrate brand uniqueness into our content, ensuring that it stands out and leaves a lasting impact.”