Castrol India Appoints Rohit Talwar As VP & Head Of Marketing

BW Online Bureau Aug 25, 2023

Castrol, India's automobile lubricant manufacturer, has appointed Rohit Talwar as Vice President and Head of Marketing, effective 1st November 2023. Talwar will succeed Jaya Jamrani in this role, who has decided to take a one-year sabbatical.

Talwar will be responsible for steering Castrol's marketing strategies to deliver growth and value for our customers and shareholders. He will also join the Castrol India Leadership Team.

Talwar possesses 21 years of proficiency in leading high-performance multicultural teams across various levels and assignments, locally and globally. His career spans both developed and growth markets within the Castrol group.

Talwar's journey with Castrol India commenced in June 2004 when he joined as a Management Trainee. Over the years, he has made significant contributions to the brand's growth in diverse roles, including Sales Manager, Bikes Brand Manager, and Cricket Sponsorship Activation Manager.

Talwar notably served as the Global Brand Manager in the Commercial Vehicles Category, where he played a pivotal role in the development and launch of the internationally acclaimed Castrol Vecton brand.

In 2017, Talwar returned to Castrol India, where he held prominent positions such as Head of Brand and Communication and Deputy Vice President of Marketing for India.

Since 2019, Talwar has been leading marketing for Castrol Vietnam. In this capacity, he has overseen both B2C and B2B marketing initiatives, driving innovation and delivering substantial business growth in the Vietnamese market.

Sandeep Sangwan, Managing Director of Castrol India, states, "Rohit's wealth of experience, unwavering commitment, and exemplary track record within the Castrol family perfectly align with the demands of this role. We are assured that his leadership will further elevate our marketing endeavours and contribute significantly to our continued success."

Talwar holds a Science degree from the University of Mumbai and an MBA in marketing from ISB, Hyderabad.