Citroën Launches Phygital Showroom In Bhubaneshwar & Guwahati

Citroën India announced the launch of “La Maison Citroën” phygital showroom in Bhubaneswar and Guwahati. Located in the most strategic location for auto retail in Bhubaneswar and Guwahati, the phygital showroom is well integrated with Citroën India’s digitisation strategy to offer seamless vehicle buying experience for customers. 

“We are excited to announce the launch the “La Maison Citroën” phygital showroom in Bhubaneshwar and Guwahati. The showroom will have numerous screens, debuting the ATAWADAC experience (AnyTime AnyWhere AnyDevice AnyContent) and a unique High Definition 3D configurator allowing customers to experience the product with a 360° view and personalise their product and services. Citroën is all about comfort and digital innovation, and through this La Maison Citroen phygital showrooms, we are confident that we will be able to bring a revolution in the way an Indian car consumer looks at his car purchasing journey” said Saurabh Vatsa, Brand Head, Citroën India. 

He further added, “We are overwhelmed by the enthusiastic response in Orissa, Assam & North-East market to the launch of the New C3 and the New C5 Aircross SUV. We continue to make every possible effort to cater to the fast-growing demand for both products.”

The showroom will also offer customers a comfortable Test Drive experience and full-fledged After-Sales services.