Continental Debuts World’s First Transparent Crystal Infotainment Screen
Technology company Continental has showcased its Crystal Center Display for the first time at the Consumer Electronics Show 2024. In a world-first, the premium automotive display is fully embedded in a crystal housing – opening up completely new possibilities to integrate minimalist luxury into car interiors with its frameless and semi-transparent look.
The 10-inch display is based on the latest microLED technology that enables unprecedented levels of brightness and contrast. The image-generating microLED panel is suspended in an artfully composed crystal body, creating the illusion that the content displayed is floating.
The unique combination of the automotive display and real crystal was developed in collaboration with Swarovski Mobility. 
“With the Crystal Center Display as a key component, we want to turn the world of interior design on its head and create an innovative focal point for premium vehicles of the future – one that grabs attention and stirs emotions. We are moving away from the straightforward display of information and elevating it to a highly personalised user experience,” said Dr. Boris Mergell, head of the User Experience (UX) business area in Continental.
The three-dimensional crystal center display is at the heart of the operating concept and information playback. Its innovative design blurs the boundaries between technology and intuitive interaction, as the semi-transparent and floating display brings in-car virtual assistance systems to life in a way that has never been seen before. This puts interaction between human and vehicle (the so-called human-machine interface) at the heart of an emotionalised brand experience.
To bring this unique combination of technology and aesthetics to life, Continental has entered a collaboration with Swarovski Mobility. This will allow the two companies to pool their resources and leverage their expertise into a product that breaks new ground in terms of both design and technology.
