Daimler India Commercial Vehicles Appoints Sreeram Venkateswaran As President & CBO

Daimler India Commercial Vehicles (DICV), the wholly owned subsidiary of Daimler Truck AG (“Daimler Truck”) has appointed Sreeram Venkateswaran as President & Chief Business Officer, Domestic Sales & Customer Service, effective from August 29, 2023.

In his new role, Sreeram will be the spearhead of BharatBenz in India. He will be responsible for driving domestic business growth, nurturing strategic partnerships, expanding the BharatBenz sales and service network, strengthening the credibility of the brand BharatBenz and the BharatBenz product range amongst Indian customers. He will be overseeing go-to-market product strategies for BharatBenz and will be taking customer and dealer engagements to the next level.

Satyakam Arya, Managing Director & CEO at Daimler India Commercial Vehicles, said, "His proven passion for BharatBenz, his understanding of the brand since inception and his extensive experience in marketing, sales and customer service in the transportation industry makes him a worthy leader to take the brand and our domestic business to the next level."

Previously, Sreeram was associated with Mahindra Logistics, Hero Cycles, Bajaj Auto, Tata Motors and Eicher Motors. In the past, Sreeram worked with DICV for over 5 years. He was a key member of the team that created the ‘BharatBenz’ brand, in addition to defining product portfolios, charting out and setting up the sales and service network and developing a unique experience for customers in BharatBenz dealerships.

Commenting on his appointment, Sreeram Venkateswaran, the new President & Chief Business Officer of Daimler India Commercial Vehicles, said, "Joining DICV after many years is a home-coming for me. I have been tracking the developments around BharatBenz over the years and I am pleased to take on the responsibility of growing the BharatBenz business in India, engaging with stakeholders and be ahead of the curve which BharatBenz is known for.”

Sreeram has extensive experience of over 3 decades in Sales, Marketing and Brand Management in the Transportation Sector, which includes leading businesses and managing P&L. He served as Chief Executive Officer at MLL Express Services (P), Gurugram, prior to joining DICV in his current role. 

He replaces Rajaram K, who worked with DICV for over a decade and who contributed handsomely to the growth of BharatBenz in India.