Droom Announces Its 5th ‘Diwali Auto Mela'
Droom has announced its annual ‘Diwali Auto Mela’. The sale, going live from September 6th to November 8th. With exciting offers across categories, Droom’s Festival Mela promises to have something for everyone!
While in 2018 the Mela ran for 4 weeks with a budget of INR 25 crores, this year, the company comes back with one that is grander both in terms of scale and duration - for 8 weeks and with a budget of INR 50 crores. Additionally, it is building on last year’s offers of used and new vehicles, RoadSide Assistance, helmets, car sippers and car perfume to now include attractive offers on two-wheelers, four-wheelers, loans, insurance, certification, and car care, amongst others as well.
This Diwali Mela got some of the offers across categories to include:
· One bike/scooter everyday day @ INR 999
· One Car every week @ INR 9,999
· One luxury car every month @ INR 99,999,
· Insurance - Up to 15% cashback of the premium, Up to 75% discount
· RSA - Starting at Rs. 25
· Accessories - Starting at Rs. 9 - Helmets, Car Perfumes
Moreover, customers who opt for EMI will get to avail the exclusive offer of ‘No EMI for the first 3 months’. Further, a processing fee will be paid back in Droom Miles to customers who take a loan or insurance, i.e. the Droom Miles will be credited to their account during the buying season.
Speaking about Auto Mela, Puneet Bhaskar, President & Head, Marketplace, Droom said, “With the festive season underway, we at Droom want our customers to enjoy this time of celebration without having to worry about burning holes in their pockets. Over the last few years, we have observed that the exciting offers which we roll out during this time usually propel our business performance, with Q4 GMV sales at 410 Cr in 2016, 883 Cr in 2017, and 1741 Cr in 2018. We have typically witnessed 25-30% growth during the festive season as compared to other times. Therefore, with the array of attractive deals which we have allocated a larger budget for this year, we are confident about 40-60% growth even in light of the volatile market conditions.”
