Eccentric Engine Eyes Global Markets With Launch of First-Ever Virtual Retail Cloud

Eccentric Engine has now set eyes on a truly global footprint. They are now gearing to deliver their flagship offering, ‘Virtual Retail Cloud’ in January to U.S. dealerships. A McKinsey Automotive report estimates that more than 25 per cent of the current USD 3 trillion new cars market is set to go virtual by 2025 globally.

The company is now registered as Eccentric in the U.S. (known as Eccentric Engine in India) and plans for deep investments in industry-agnostic virtual tools, which are being deployed first for automotive retail in the U.S. starting this month. The first showcase of their new metaverse tech is being demonstrated at the upcoming North American Dealer Association (NADA) conference that attracts top dealers and auto OEMs from North America, from January 26-29, in Dallas.

The new indigenous platform of Eccentric Engine went borderless on Dec 7, 2022, with ‘The Citroenzing 3’ launch in Indonesia for the Stellantis NV and their local dealer partner PT Indomobile Wahana, a subsidiary of Indomobil Group. OEMs or Dealers in Japan, Indonesia, South Africa and Oman are deploying the virtual retailing ecosystem with select dealers and OEM partners. 

Varun Shah, Co-Founder and CEO Eccentric Engine added, "We are excited about the new growth path of Eccentric Engine that is transforming the company to become a global player. We look forward to extending the best of virtual retailing to our OEM & Dealer partners across the world. By virtue of the Virtual Retail Cloud, we welcome new car dealers across North America to adopt a scalable and cutting-edge retail experience."

The U.S. market is experiencing a sea of concepts in automotive retail and metaverse, of which, several concepts were featured at the 2023 CES in Las Vegas, NV, USA earlier in the month. At the 2023 NADA Show, Eccentric Inc. will demonstrate ready-to-use solutions on how virtual retailing, which encompasses 3D & AR-VR, can actually be deployed at scale for North American dealerships.

It was evident that the dealers had a broken experience and are yearning to provide their buyers one-stop solution to their prospects to enable a faster and more intelligent purchase decision. Unlike other technology companies, Eccentric Engine honed the expertise to deploy and measure at scale. The 3D platform will allow dealerships to design unique virtual retail interfaces to help buyers explore cars in an immersive experience and make informed decision. Dealerships in India are foundational exploring a suite of virtual retail immersive technologies rolled out by Eccentric Engine.

Aryaman Thakker, Director Group Landmark remarked, “Eccentric Engine has transformed vehicle showcase at our dealership. The tool is great for feature showcases as well as accessories sale. We wish them all the best for NADA 2023.”

Eccentric Engine reveals that their new virtual retailing cloud is an ecosystem and will need every ounce of intelligence, hard work and creativity. Eccentric Engine plans to leverage the millions of interactions it registers on its platform to obtain unique customer insights and build several use cases.