Fortum Charge & Drive India Transforms Into Glida; Changes Brand Identity

Fortum Charge & Drive India, a charge point operator in India, has transformed its brand identity as ‘Glida’. With a renewed vision and a strengthened commitment to sustainable mobility, Glida is poised to shape the future of e-mobility through cutting-edge charging infrastructure and innovative solutions.

Commenting on the milestone, Sanjay Agarwal, President of Fortum India, said, “Our vision at Fortum has always been to build a carbon-neutral planet, where sustainable energy and environmental consciousness go hand in hand. We are confident that with Glida, we are able to pique the adoption of electric vehicles in India, further reducing reliance on fossil fuels and minimising carbon emissions.” 

Accompanying the rebranding is a new logo for Glida. The logo features a green leaf that transforms into a flying plane taking off into the sky, symbolising a smooth, fast, and, affordable EV charging journey. 

Awadhesh Kumar Jha, Executive Director of Glida, said, “The rebranding fortifies our commitment to offering a comprehensive platform, providing valuable information on Glida's charging infrastructure, services, and solutions while facilitating seamless access to a vast network of EV charging stations. Along with new Brand identity, our tagline ‘All lights green’ is our commitment to you that envisions a road without any barriers or stops"

The newly unveiled brand image will be integrated into the website, emails, blog posts, advertising materials, video scripts, social media captions, printed materials, and other communication channels. Glida has already initiated the implementation of the new brand identity across its charging network, which will soon reflect the transformed look, feel, and ethos. 

Glida, formerly known as Fortum Charge & Drive India, currently has a portfolio of over 450 public EV charging points.