Hero Electric Announces #CodeGreen Initiative
Hero Electric has announced the commencement of its #CodeGreen initiative to highlight the importance of e-mobility in the conservation of the environment. Hero Electric has begun this initiative in coinciding with the ODD-EVEN campaign to increase awareness towards greener and cleaner ways of transport and assist the government in its efforts to curb air pollution.
Hero Electric has in the past run many projects to sensitize the public on ill effects of air pollution. In the last ODD EVEN campaign, more than 100 Hero Electric Scooters were deployed to give 18000 plus free rides to customers to communicate the importance of electric mobility in reducing air pollution. The recent campaign of giveaway masks at high visibility points to create awareness and garner public opinion on combating air pollution was also well received and appreciated.
The company has now worked out a unique campaign to create 'ECO-HEROES'. Starting today, any customer who buys a Hero electric scooter will be handed over a special Green helmet along with a personal message from the company acknowledging the contribution the customer has made to the environment. The company intends to use the Green helmet riders as ambassadors to further drive the message that everyone deserves to breathe in clean air including the future generations.
Commenting on the initiative Sohinder Gill, CEO, Hero Electric, India said, “We all keep talking about our worsening air quality yet only a few do something about it. The helmets are a symbol of this cause. We believe that every person contributing towards environmental conservation is a Hero – an Eco-Hero and a Hero deserves to be seen, and there’s no better way for that than for him to sport a bright green helmet amidst the sea of black and grey”.
Every time one uses an electric scooter, one contributes a tiny bit to a better environment and that’s what the code green is about. CODE GREEN aims to celebrate the users of Zero Emission, Zero Fuel, Hero Electric Scooter and be seen as the Hero they are and what better way to stand out than be seen sporting your contribution in a crowd full of grey and black.
Today, a small movement, but every small movement is tomorrow’s revolution. CODE GREEN is that initiative that aims to drive the spark in the tinderbox that is the ever-growing problem of pollution and reach every mind & soul in this country of ours.
In order to help the government in the fight against air pollution, Hero Electric is addressing the pressing issue of bad air quality in the Indian cities with its extensive program #CodeGreen. Leading the change by sensitizing the audience about the adverse effects of air pollution, the company believes that a collective effort and awareness around environment preservation is the need of the hour.
