International Tractors Launches 5 New Products; Targets To Double Global Sales In 3 Years
International Tractors (ITL), a tractor manufacturing company, has launched 5 tractors including their electric model – Solis SV Series. These farm machines offer a blend of advanced technology, power, and versatility to enhance productivity and efficiency for farming communities worldwide.
The new line-up of tractor comprises Series S, Series C, Series H, and Series N, along with the SV series. While Series H, Series S, and Solis SV models are launched globally, Series C will be available for European markets and Series N will cater to markets including Europe, USA, Africa and South America Regions. The EV variant in particular guarantees superior torque availability at all the times and can be charged from 0-100 per cent in 3-3.5 hours using a fast charger and in around 8 hours using a regular charger.
During the launch of the five new series, Sushant Sagar Mittal, Executive Director of ITL, said, “Our commitment to develop hero products for our customers with superior quality and offer world class customer service has inspired us to invest Rs. 850 cr. in technology up-gradation with our new plant and Rs. 150 cr. into R&D to launch new tractor series.”
Sharing his thoughts on the launch, Rahul Mittal, Executive Director of ITL, said, “We have found a winning formula by combining European styling and Japanese quality at Indian manufacturing costs. The special ingredient in this formula is our constant growth mindset with biggest network of channel partners who dream big, are willing to take up new challenges and are ready to reinvent. This formula is shaking up the global tractor industry.”
Gaurav Saxena, Director and CEO of International Business at ITL, said “These new five tractor series will enable us to strengthen our position in the world markets, serve a wider range of customers as well as penetrate newer segments in various markets together with support of our biggest network of over 3000 dealers.”
International Tractors is present in more than 15 countries including Hungary, Portugal, Iceland, Germany, France, Finland, Czech Republic, Nepal, Myanmar, Algeria and many more in the addressable segment. It is a leading Indian company exporting advanced technology equipped tractors in 16-125 HP segments to 150+ countries of the world.
The company has grown significantly in the last few years with a market share of 28 per cent in FY23 surging to 36 per cent in H1 FY24.
