Jaguar Opens New Design Studio

Jaguar has unveiled its new dedicated design studio in Gaydon, bringing the entire design team into one purpose-built creative space for the first time.

Led by Jaguar Design Director, Julian Thomson, the new studio is the advanced automotive design centre, developed to enhance the human creative design process with leading technologies.

The ‘Heart Space’, a collaborative hub at the centre of the new Jaguar Design Studio, will bring together the diverse and creative 280-strong team as it designs future generations of Jaguars.

Surrounding the Heart Space are bespoke working environments for the Interior, Exterior and Colour and Materials teams, plus Design Visualisation and Design Technical disciplines.   

Jaguar Design is made up of designers from across the globe and from a range of industry backgrounds, including fashion, watch-making, sports and gaming. Being drawn from such different spheres of design helps the team deliver its ‘Jaguar’ interpretation of Britishness using contemporary materials and processes. Those processes utilise industry-leading technology, including custom-made clay modelling machines allowing 20 models to be worked on at once, virtual reality (VR) systems and an 11-m K digital display wall known as ‘The Electric’. The floor area of the new Jaguar Design Studio measures over 12 000m2 – an increase of around 33% of the total previous studio spaces based in Whitley.

Julian Thomson, Design Director, Jaguar, said: “Jaguar has a unique heritage as a design-led brand and this will always be a central pillar of our DNA. The design values and philosophy that were created by Jaguar’s founder, Sir William Lyons, remain the same and this building will allow us to design the very best cars for our customers, far into the future. In the design team, we understand the issues that are facing the automotive industry and can respond accordingly through innovation and creativity.