Lexus Launches 5th Gen RX In India At Rs. 95.8 Lakh

Japanese luxury carmaker, Lexus has launched the all-new 5th generation Lexus RX for the Indian market. 

First unveiled at the Auto Expo 2023, the all-new Lexus RX boasts several first-in-segment features and is offered with two powertrains to meet the diverse needs of Lexus guests – the RX350h Luxury Hybrid and the RX500h F-Sport+. 

Having announced its bookings earlier this year, the all-new Lexus RX has received an overwhelming response from customers. The new-generation SUV has been completely reimagined in the way it looks and drives and is all set to revolutionise the luxury SUV segment in India.

Commenting on the launch, Naveen Soni, President of Lexus India, said, “We at Lexus India are thrilled to announce the pricing of the all-new Lexus RX, making it the most competitive SUV in its segment. Ever since we unveiled the new RX at the Auto Expo earlier this year, the luxury SUV has received a phenomenal response, with booking orders crossing way beyond our expectations.

Our guests are at the heart of everything we do, and the all-new RX is a testament to our unwavering commitment towards crafting a better tomorrow. We are confident that it will further bolster Lexus India’s presence in the Indian luxury car market,” he concluded.

The all-new RX is available in two variants at the following prices, Ex-Showroom all India:

♦ RX 350h-Panasonic - Rs. 95,80,000/-

♦ RX 500h-Panasonic – Rs. 1,18,10,000/-

There is a choice of Audio with Mark Levinson and Panasonic.  A first for Lexus in India & Asia, the new Lexus RX comes with Connected features and services

With the introduction of standard Lexus Safety System+ 3.0 in the RX line-up, as well as the best-in-class features, Lexus ensures that all its guests have a premium driving experience by refining the vehicle's characteristics to elevate the signature Lexus ride quality. The driver’s seat is designed to encourage a deeper and more intuitive connection between the car and driver based on the Tazuna concept. Thereby, enabling the driver to enjoy controlling the vehicle, while providing a sense of openness and comfortable interior space.

The series also promises the "Lexus Driving Signature," ensuring a captivating driving experience, with features such as Direct4 Drive force technology, HEV system and a powerful Turbo hybrid performance. Considering the impact of carbon emissions on the environment, Lexus is centered on electrified vehicles such as BEVs, PHEVs, HEVs that contribute to the realization of a carbon-neutral society.

In the last one year, Lexus India has grown more than 3 times its sales in 2021. With a vision to double its sales in 2023, Lexus India embodies the spirit of Omotenashi and offers exemplary quality and craftsmanship to its guests across India.

Lexus is constantly trying to provide amazing experiences to its guests through its physical presence in 16 cities with 23 guest touch points and with the recently introduced Lexus Virtual Dome – a state-of-the-art virtual guest experience center hosted on the Lexus India website.