Lexus Organises 'Lexus Life' For Its Customers In Jaipur On 6th Anniversary
Lexus India took the sixth-anniversary festivities to the next level for Lexus owners by hosting its exclusively curated event 'Lexus Life' in Rambagh Palace, Jaipur. Lexus Life is a compilation of paramount experiences all under one roof, bringing forth the brand's spirit of Japanese hospitality otherwise known as 'Omotenashi'.
Jaipur is the third city where the ‘Lexus Life’ experience was extended to its discerning guests as part of the anniversary celebrations after Bengaluru and Pune.
The evening was a mix of heritage and contemporary experiences at Rambagh Palace's famed Maharani Bagh. An enchanting Sufi performance by the celebrated artist Vidya Shah, dripping in splendor and elegance, set the ball rolling.
Celebrating Lexus’s sixth year in the Indian market, the event continued with the brand exhibiting its diverse variety of electrified vehicles in addition to handpicked F&B selections, for all the consumers to experience the 'Lexus Life.'
Sharing his thoughts on the occasion, Naveen Soni, President of Lexus India, said "Lexus has always been perceptive in anticipating guests' needs and preferences, and in keeping with Lexus' philosophy of Omotenashi, we are delighted to host our signature event 'Lexus Life' in Jaipur. The city is very dear to me, and delivering the Lexus experience to my hometown gives me great pleasure. We are confident that this event will be remembered by every attendee since it was put together keeping enhanced customer experiences in mind.”
As a celebration of its sixth anniversary and to delight Lexus guests in India, Lexus Taiken Card was introduced to provide experiences to the world's most sought-after events. It provides exclusive access to the most amazing events and bespoke experiences. This service was created as a tribute to the guests who are genuine connoisseurs of experiences, whether it is an award show after-party, a celebrity meet-and-greet, or a VIP box at a sporting event, among many others.
Lexus India also unveiled a coffee table book titled “The Lexus Experiences”. The book provides a glimpse into what guests can expect as Lexus experience.
Lexus has also been constantly extending amazing consumer experiences through 23 guest touchpoints spread across 16 cities and with the recently introduced Lexus Virtual Dome – a state of the art virtual guest experience center hosted on the Lexus India website.
On the business front, the company is looking to expand its customer base in India, enhance sales infrastructure as part of its strategy to grow sustainably in the country. Towards the core thinking of crafting a better tomorrow, Lexus India offers environment-friendly electrified vehicles including the LC 500h, LS 500h, RX 350H, RX 500h F-Sport Performance NX 350h and the Made in India ES 300h.
More recently, it unveiled the all-new 5th generation RX at its first participation in the Auto Expo 2023. Housing a long list of innovations including electrification, intuitive technology, performance & design, the Lexus RX India comes with two powertrains to meet the diverse needs of Lexus guests.
