Lexus Record Best Ever Sales With 73% Growth In 2023 Since Inception
Luxury carmaker, Lexus has registered the best ever sales in 2023, since its inception in 2017 in India.
The company says that a strong growth in the luxury car market, electrified model mix supported hybrid-electric technology along with a slew of initiatives in the brand space, has contributed to the substantial growth throughout the year.
Manufactured locally in India, Lexus ES 300h is the company's most successful model in India till date and has been a key model in the Lexus line up.
Lexus also introduced three new models last year- the new RX 500h F-Sport Performance, RX 350h Luxury and the ultra-luxury all new Lexus LM - a luxury mover.
For Lexus, Hybrid powertrains have been a significant focus due to their ability to provide efficient and eco-friendly mobility without the range limitations of fully electric vehicles.
"While strong hybrids offer impressive fuel efficiency and reduced emissions, we are also closely monitoring the evolution of electric vehicle infrastructure and consumer preference. Our approach is to offer a diversified portfolio that caters to various customer needs, and as electric vehicle infrastructure improves, we are open to expanding our electric offerings." said Tanmay Bhattacharya, Executive Vice President of Lexus India
Moving ahead in 2024, the company is hopeful to carry forward the growth momentum as they undertake rapid yet sustainable product line up expansion.
