Lords Automative Launches 8 EVs

Electric vehicle manufacturing company, Lord’s Automative, also a subsidiary of Lord's Mark Industries, has launched a range of eight electric vehicles (EVs) in the Indian market.

Lord’s Automative has rolled out 6 electric three-wheelers (E3W) models - Lord’s King E-Rickshaw, Lord’s Samrat E-Loader, Lord’s Sawari Butterfly E-Rickshaw, Lord’s Gati Butterfly E-Loader, Lord’s Grace E-Rickshaw specially designed for disable person and Lord’s Swachh Yaan E-Garbage along with 2 high-speed electric two-wheelers (E2W) scooter models - Lord’s Ignite High-Speed E-Scooter and Lord’s Prime High-Speed E-Cargo Scooter.

The E2Ws come with a one-year standard warranty on components such as Ignition Lock, Motor, Controller and Display Meter while providing a six months warranty on the converter which comes with the vehicle. Whereas, all the E3Ws have a one-year standard warranty on the motor, controller, and differentials which comes with the vehicle. All EVs also come with a battery and charger warranty by OEM as standard one year on lead acid and three years on lithium. They also come with the latest version with AIS 156 Battery norms which ensures compliance with all safety parameters.

Priced in the range of Rs. 49,999-175,000, the EVs are available for dealers, distributors and end-users across the country.

These 8 variants of E2W and E3W are manufactured at the company’s state-of-the-art plants at Silvassa, Lucknow, Gurugram and Faridabad.

Commenting on the launch, Sachidanand Upadhyay, MD & CEO of Lord’s Mark Industries, said, “Our EVs are equipped to offer a safe, reliable, and sustainable mobility solution. We’ll continue to invest to further enhance our EV manufacturing capacity as the domestic EV market is currently witnessing rapid growth,”

In the initial phase, the company will target tier 2 and tier 3 towns in Uttar Pradesh, Maharashtra, Delhi NCR, Karnataka, Tamil Nādu, Bihar, Madhya Pradesh, Andhra Pradesh, Kerala, Gujarat, Rajasthan, Assam, West Bengal, Jharkhand and Orissa.

Spare parts of these EVs are available through the company’s dealership and distributor network.  The company also offers customer support, 24/7 roadside assistance, spare part replacement, vehicle delivery, DIY videos so that the EVs can endure all types of weather and owners can take care of the batteries.

Lord’s Automative has tied up with Bajaj FinServ, Pine Labs, Ezetap, Ascend, Akasa Finance, Loantap, Paytel, Kotak Mahindra, Paytm, Gopik and Pixmo Finance to offer easy finance options with minimum rate of interest and processing fees.

Dr. Veer Singh, CEO of Lord’s Automative, said, “We are committed to drive EV adoption in India by offering people, affordable and dependable solutions. With convenient doorstep service, business promotion, dedicated marketing, and sales support, we are working towards further strengthening our position in the thriving EV space.”

The company has so far sold over 16,000 EVs in over 22 states through 267 dealers. Besides, the company has plans to set up manufacturing facilities in Kerala, Andhra Pradesh, Telangana, Rajasthan and West Bengal.

To further build its leadership network, Lord’s Automative is inviting expressions of interest from budding entrepreneurs with an investment capacity of Rs.5-20 lakh. The company will offer all the required training and support to the dealers.  

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