Mahindra Launches Thar Earth Edition; Price Starts At Rs. 15.40 Lakh

SUV Manufacturer, Mahindra & Mahindra has launched the Thar Earth Edition. This special edition is inspired by the infinite expanse of the Thar Desert and the ability of the Thar to allow one to explore it with ease. With a palette inspired by the desert geography, the Earth Edition comes with a unique satin matte 'Desert Fury' finish.

Available in both diesel and petrol versions, with manual and automatic, the Earth Edition promises an exclusive 4x4 experience in the LX Hard Top Variant.

Desert Fury satin matte finish instantly brings to mind the desert sand and its texture, with the metallic treatment very effectively capturing the ‘sand sparkle’. The dune-inspired decals on the doors and rear fender, the silver alloys and the matte black badges add to its uniqueness. The Earth Edition badge displayed on the B-pillars, signifies the special edition's exclusivity.

The interiors, with a black coloured-base and light beige accents hints at the forever shifting, floating nature of sand. The Thar earth edition offers beige leatherette seats featuring dune designs on the headrests. The cabin is further enhanced with Desert Fury inserts on the AC vents, steering wheel, center console accent and the Thar branding on doors. The theme is elevated with embellishments of dark chrome accents.

Each of the Thar Earth Edition SUVs will come with a unique numbered decorative VIN plate starting with serial number 1.

The ex-showroom prices for the ‘Thar Earth Edition Are’ variants are:

Key Features of Thar Earth Edition are:-