Mahindra Reveals 5-Door Thar.e; A Born Electric Avatar Of Thar

Mahindra Electric Automobiles (MEAL), a subsidiary of Mahindra & Mahindra, has unveiled the “Vision Thar.e” at its signature Futurescape event in Cape Town, South Africa. 

The Thar.e is more than an electric evolution of the legendary off-roader; it's a daring, distinct design transformation that continues to embody the spirit of Mahindra’s authentic SUV.

Veejay Nakra, President of the Automotive Sector at Mahindra & Mahindra, said, “Vision Thar.e is a testament to innovation and a pioneering design philosophy that is uniquely Mahindra and distinctively global. Thar.e caters to the adventurer in all of us, craving exploration without compromise. Aligned with the global movement towards responsible consumption, our focus on sustainable materials resonates with the broader shift towards being planet positive, ensuring that Thar.e is both timeless and timely.”

Pratap Bose, Chief Design Officer of Mahindra & Mahindra, said, “Creating Vision Thar.e was about embracing a future that’s bold and innovative. Our design forges a new path, standing as a testament to Mahindra's commitment to cutting-edge creativity and breakaway thinking. We have maintained the adventurous spirit and off-roading capability that is quintessentially Thar, but we have crafted a unique identity in the world of electric SUVs. This endeavour goes beyond creating another off-roader; it shapes a vision that represents a progressive step in automotive design, without losing sight of where we came from. Thar.e is our declaration of an exciting and responsible future.”

The Thar.e's one-of-a-kind modular construction and adaptable components position it as a standout in the electric SUV field. This design philosophy aligns with the SUV’s timeless appeal and confident presence, suited for any terrain. The interior blends minimalism with functionality, focusing on the essentials of off-road driving. Elements like a central pivoting screen, robust grab handles, and an uncluttered layout emphasize Thar.e's practicality for both urban and off-road adventurers.

With fabrics made of 50 per cent recycled PET and a commitment to uncoated recyclable plastics, Thar.e aligns with a philosophy where simplicity serves sustainability.