Maruti Dominates The Compact Sedan Segment With The Dzire

Maruti Suzuki India announced that the brand Dzire continues to maintain a strong position as a compact sedan for more than 10 years. Nearly 19 Lakh units have been sold. The Company sold over 2.5 lakh units of Dzire in 2018-19, averaging monthly sales of over 21,000 units. Dzire leads the compact sedan segment with a market share of 55%. 

The Dzire is known for its airy cabin, loaded with new features and equipped with advanced safety features, the new Dzire became an instant hit in the market when it was launched in May of 2017. Features such as DRLs (daytime running lamps), two-tone alloy wheels, rear AC vents and SmartPlay infotainment system (compatible with Android and iOS users) make Dzire a pretty strong package in its segment.                                                                                                       

Expressing gratitude to customers for making Dzire successful, Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said: “With the launch of Dzire, we created a new ‘compact sedan’ segment. This segment is continuously evolving and growing. Over the years, Maruti Suzuki Dzire has led this growth and it continues to be relevant and attractive to customers. A testimony to its strong customer connect is that the sales of third-generation Dzire went up by nearly 20%.”

“The hugely popular Auto Gear Shift (AGS) technology is available across six variants of the Dzire. Nearly 13% of buyers have chosen the automatic variant. Interestingly, for half of the new Dzire customers, the compact sedan is their first car purchase. This shows a paradigm shift of the Indian customers who are ready to start their car ownership with a sedan,” he added.

The new Dzire comes with a new design, with burl wood ornamentation and a leather-wrapped steering wheel due to which the new Dzire seems much more upmarket than the outgoing version. The diesel variant of Dzire delivers best-in-class fuel economy at 28.4 km/l and the figures for Petrol are similar at 22.0 km/l. 

Built on the fifth generation HEARTECT platform, the all-new Dzire offers more space and safety. Dzire complies with frontal offset, side impact and pedestrian regulations. It is loaded with dual airbags and pre-tensioner force limiter seat belts, ISOFIX (child seat restraint system) and ABS with EBD.