Maruti Suzuki NEXA Completes 5 Years In India
NEXA, a premium retail network from Maruti Suzuki, celebrates completion of 5 years in India. With over 370 showrooms across 200+ cities, NEXA is the 3rd largest retail automobile brand (in terms of volume).
Since its launch in 2015, NEXA has touched the imagination of young, urban, and aspirational customers. Nearly half of NEXA customers are under 35 years and are well-traveled & technologically savvy.
NEXA introduced three pillars that catered to expectations of the discerning customers; NEXA MUSIC (Creation of New English Music that is Original and Inspiring), NEXA LIFESTYLE (Creation of new lifestyle experiences that are Avant-Garde and Aspirational & NEXA JOURNEYS (Creation of exclusive Journeys that are Unique).
NEXA also launched Augmented Reality (AR). This platform allowed customers to effectively and efficiently explore products in a digitalized format. Additionally, the NEXA range offers technologies such as Smart Hybrid, Suzuki Connect, Smartplay Infotainment System, NEXA Safety Shield to its customers.
