Maserati Launches Tridente Membership Program

Maserati has introduced Tridente, the brand’s first-ever membership program that will provide its fans, clients and multi-garage owners access to exclusive editorial content, curated travelogues, previews of new products and collections as well as bespoke experiences inspired by that unique modern Italian luxury that defines the Trident’s soul.

Maserati Tridente offers three membership tiers covering different levels of brand loyalty: a Blu tier for all Trident fans and car enthusiasts, a Platinum tier for Maserati clients including owners of GranTurismo, MC20 or MC20 Cielo spyder while Diamond is the most exclusive tier, only accessible to owners of the ultra-limited super sports car Project24 or collectors of the high-performance single-seater GT2 car.

While the Maserati Tridente Blu members have access to exclusive editorial content on the app and previews on special merchandising collections, the Platinum members can experience private tours of the Modena factory, personalised genuine accessories, invitations to local cultural experiences, curated travelogues on the world’s most scenic routes and early access to limited edition car collections.  As for the Diamond members, Maserati offers a highly curated selection of luxury experiences such as a Fuoriserie private consultation with Head of Design Klaus Busse to customise their very own Italian sports car, a travel back in time aboard a Maserati classic car as well as invitations to world-class sporting and racing events such as Formula E e-Prix or Monterey Car Week.

While the Maserati Tridente app is already available via the App Store and Google Play Store in Italy, the UK, Germany, Switzerland, Austria, France, Belgium, the Netherlands, U.A.E., USA, Japan and South Korea, the larger Tridente membership program – after its debut in Italy as a pilot market and in China – will expand to North America in the second half of 2023 and will be rolled out to the rest of Europe and Asia in 2024.