MG Motor India Gets Into Metaverse with MGverse

Utkarsh Agarwal Jun 06, 2022

The British automotive marque, now owned by the Chinese company SAIC Motor, MG Motor has announced its vision of MGverse, a Metaverse platform. Becoming the first auto OEM in India to foray into the evolving Metaverse technology.

MGverse will act as a universe that combines multiple virtual spaces into a single platform. With this, the brand aims to bring MG fans, customers, partners, and employees together to work, play, engage, collaborate, co-create, socialise and shop. It will enable users to transcend beyond the restrictions of screens and the boundaries of distance into a future where everyone can be present together to create new possibilities and experience new things.

MGverse will be accessible on mobile as well as other web browsers. The platform will be executed in phases, with the first phase being implemented during the coming festive season.

MGverse Will Provide Five Different Experience Centers Explore & Creator's Center: This will enable the user to personalize, accessorize and build their favourite MG vehicle in the Metaverse. It will also allow customers to take a virtual test drive in the cities and streets of their preference. MGverse will even allow customers to book their MG cars from the comfort of their homes.

NFT Gallery: This will allow users to witness MG’s collections on display and enable them to collaborate & co-create, list, and transact NFTs on the platform. Additionally, it will also give an opportunity to individuals and creators to create their own NFT and earn.

MG Car Club: Here, the members of MGCC will get an avenue to connect, engage and celebrate togetherness through members-only events and concerts. They will also have an option to buy MG merchandise from MGverse.

Gaming Arena: At the gaming arena, users will get a chance to experience MG's racing history. One can choose their favourite racetrack to race in a sportier MG or play other games.

MG Knowledge Centre: It will provide opportunities to the MG employees and partners for upskilling and attending virtual training sessions, conferences, meetings, etc.

MG intends to make similar experiences available for VR (Virtual Reality) headsets, allowing a more captivating and realistic experience at home and in dealerships.